Portfolio
Digital Growth for 11 Pets.
Client
11 Pets
Project Type
Creative Development & Social Media Marketing
Industry
Pet Care & Technology
Year
2025
Aspects of this project are confidential & can’t be displayed publicly
If you’d like to know more about this project, schedule a portfolio presentation
About the Project

11 Pets is an innovative pet care platform that simplifies the lives of pet owners by offering tools to manage their pets’ health, grooming schedules, and appointments all in one place. Designed for pet enthusiasts and professionals, the platform ensures that every aspect of pet care is efficient and stress-free. To elevate their digital presence and improve user engagement, 11 Pets partnered with 10 Multiply, our marketing agency, to create a robust marketing and advertising strategy.


The Problem
11 Pets faced several challenges that were limiting their growth:
01
Minimal Social Media Engagement
Despite having a presence on Instagram, they lacked a structured strategy to actively engage their audience and grow their following.
02
Lack of Marketing Campaigns
Without proper ad campaigns, they were not effectively reaching their target audience of pet owners and professionals.
03
Underutilized Meta Tools
Their digital tools, such as Meta Suite and Pixel, were either not set up or not optimized for performance tracking
04
Content Gaps
They needed high-quality, consistent content to communicate their value proposition and connect emotionally with their audience.
Solutions We Provided to the Client
- Meta Suite and Pixel Integration:
- Set up and optimized Meta Suite to streamline their social media and ad management efforts.
- Installed Facebook Pixel to track user interactions, improve retargeting efforts, and measure the success of ad campaigns.
- Social Media Engagement:
- Managed their Instagram account by creating a consistent posting schedule, ensuring the platform remained active and visually appealing.
- Produced engaging posts and stories that highlighted the platform’s features, benefits, and user success stories.
- Interacted with followers to build a community of pet owners and professionals.
- Creative Development:
- Crafted visually appealing graphics, videos, and promotional materials that aligned with the brand’s identity.
- Designed content to showcase the platform’s unique features, such as appointment scheduling and pet health tracking.
- Content Writing and Creation:
- Produced high-quality, SEO-optimized content for blogs and social media to enhance their online presence.
- Developed compelling messaging that addressed pet owners’ pain points and demonstrated how 11 Pets could solve their challenges.
- Ad Campaign Setup and Management:
- Launched creative and targeted ad campaigns on Meta to increase brand awareness and attract pet owners.
- Designed ads focused on specific features of the platform, driving traffic to the website and boosting user sign-ups.
- Used data-driven insights to continuously refine and optimize campaigns for maximum ROI.
- Ongoing Support and Analytics:
- Provided regular reports on campaign performance, website traffic, and social media growth to track progress and guide future strategies.
- Adjusted content and campaign strategies based on analytics data and client feedback to ensure sustained growth.
By addressing these challenges, we helped 11 Pets enhance their digital presence, increase user engagement, and create a stronger connection with their target audience. Our partnership has allowed the platform to establish itself as a go-to solution for pet owners and professionals alike.




Project Highlights

Creative Development
Designed engaging, visually appealing content that strengthened their digital presence and brand storytelling.

Social Media Marketing
Managed their social media platforms with engaging posts, interactive content, and community-building strategies.

Ad Campaigns
Developed and launched high-performing paid campaigns that significantly increased reach and audience engagement.

Brand Positioning
Established a strong digital identity, positioning them as a leading pet care platform and attracting a loyal customer base.
10 Multiply enhanced our digital presence with expert Meta Suite setup, optimized social media strategy, and engaging content. Their targeted ad campaigns boosted brand visibility and user interaction. We highly recommend them for any brand looking to grow online!
Antonis Neocleous
CEO @ 11Pets