Portfolio
Elevating Digital Excellence: A Comprehensive Strategy for 17 Sixty
Client
17 Sixty
Industry
Hospitality & Culinary Innovation
Project type
Keyword Research, Website Redevelopment & Digital Consultancy
Location
Saudi Arabia
Year
2025
Overview
17 Sixty, a premier name in the hospitality and culinary industry in Saudi Arabia, sought a strategic digital transformation to elevate its online presence. Despite its strong market reputation, the brand faced challenges in search engine visibility, website performance, and digital marketing optimization. Our mission was to conduct in-depth keyword research, redevelop their website for enhanced user experience, and provide comprehensive digital consultancy, including Google Ads, Meta Ads, and analytics reporting.
The Problem
17 Sixty encountered key challenges impacting its online success:
01
Outdated Website & Poor User Experience
The website lacked modern design aesthetics, seamless navigation, and engaging content, affecting user retention and conversion.
02
Low Search Engine Ranking & Organic Visibility
Despite being a well-known brand, 17 Sixty struggled with weak SEO implementation, resulting in poor rankings for relevant industry keywords.
03
Digital Marketing strategy & Content Optimization
Their existing marketing efforts lacked a structured approach, leading to missed opportunities for targeted customer engagement. And The brand’s content was not optimized for SEO, impacting indexability and reach across search engines.
04
Inefficient Customer Communication & Engagement
The brand needed a streamlined and automated communication system to enhance customer engagement and handle inquiries more efficiently.
Our Solution
To address these challenges, we executed a multi-faceted approach:
- Website Revamp: Redesigned the entire website with a modern, user-friendly interface, optimized speed, and enhanced mobile responsiveness.
- SEO Strategy Implementation: Conducted thorough keyword research, optimized metadata, and improved technical SEO elements to enhance search rankings. Developed high-quality, SEO-driven content tailored to the hospitality and culinary industry to improve engagement and brand credibility.
- Digital Marketing Consultation: Provided strategic insights to streamline their marketing efforts, ensuring a more data-driven and ROI-focused approach.
- WhatsApp Automation & Integration: Implemented Wati WhatsApp automation, set up over 100 automated templates, and integrated the system with customer support for seamless communication and improved response times.
Project Highlights
