Portfolio
Elevating Digital Presence for Health Coaches
Client
Ashild Tilrem
Project Type
Health-Care (Health Coach)
Services Provided:
Website Optimization and Management, Meta Account Optimization, Project Consultation
Year
2025
About the Project
Ashild Tilrem, a dedicated health coach in Norway, needed an optimized digital presence to effectively showcase her services, improve user experience, and build credibility in the health and wellness industry. Her existing website required performance enhancements, and her Meta presence needed restructuring for better reach and engagement.
The Problem
01
Website Performance & Optimization Challenges
- The website suffered from slow loading times, poor mobile responsiveness, and outdated SEO practices, making it difficult for visitors to navigate smoothly.
- A lack of structured content and user-friendly design led to a poor user experience, reducing conversion rates and engagement.
02
Meta Business Setup & Digital Presence
- The Meta Business Manager was not properly configured, resulting in inefficient ad management and asset handling.
- The lack of verification and an optimized profile limited credibility and trust among potential clients.
- The business struggled with low organic reach due to an inconsistent content strategy and improper audience targeting.
03
Digital Marketing Strategy & Consultation
- The brand lacked a cohesive digital marketing strategy, making it difficult to drive traffic and generate quality leads.
- Without proper consultation on business growth strategies, there was no clear roadmap for scaling digital efforts and expanding brand awareness.
- The absence of data tracking and analytics integration made it challenging to measure performance and refine marketing campaigns.
Solution
1. Website Optimization & Management:
- Enhanced website speed and performance, improving loading times and user experience.
- Optimized for mobile responsiveness, ensuring accessibility across devices.
- Implemented SEO best practices to improve search visibility and attract organic traffic.
2. Meta Account Optimization:
- Properly structured Meta Business Manager for streamlined asset management.
- Optimized profile, page details, and content strategy to increase engagement.
- Implemented Meta verification, enhancing credibility and trust among her audience.
3. Project Consultation & Business Strategy:
- Provided customized consultation on content strategy and audience targeting.
- Developed a long-term digital roadmap to sustain growth and enhance brand authority.
- Integrated tracking tools to analyze audience behavior and optimize marketing efforts.
Project Highlights
