Portfolio

Driving Customer Growth & Automation for BurgerFi

Client

BurgerFi

Industry

Restaurants

Project type

Digital marketing , Automation and Email Marketing

Year

2025

Aspects of this project are confidential & can’t be displayed publicly

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About the Project

BurgerFi, a leading restaurant chain in the USA, wanted to boost customer acquisition, automate interactions, and enhance email marketing for better engagement and retention. With an ad budget of $12,160, they sought a data-driven approach to maximize ROI and streamline customer interactions.

The Challenge

01

Underperforming META Ads & High Acquisition Costs​

  • Their ad campaigns were not reaching the right audience, leading to wasted spend.
  • Retargeting strategies were not in place, causing lost conversions.
  • Ad creatives lacked A/B testing and optimization for better performance.
  •  
02

Manual Customer Engagement​

  • Responding to inquiries was time-consuming and inconsistent.
  • No automation tools were used, causing delays in handling customer requests.
  • Missed opportunities to convert leads into loyal customers.
03

Email Marketing & Contact Management​

  • No automated email sequences to nurture and retain customers.
  • The customer database was disorganized, affecting segmentation and targeting.
  • Ineffective email marketing campaigns resulted in low engagement.

Solution

Advanced META Ads Strategy

  • Launched highly targeted ad campaigns to reach ideal customers.
  • Implemented A/B testing for better performance optimization.
  • Created custom retargeting campaigns to bring back lost customers.

Automated Customer Interactions with ManyChats

  • Integrated AI-powered chatbots for instant customer responses.
  • Streamlined reservation and order inquiries, reducing manual workload.
  • Designed automated follow-up messages to drive conversions.

Optimized Email Marketing & Contact Database

  • Developed automated email sequences for customer retention.
  • Segmented the customer database for precise targeting.
  • Improved email open rates and conversion through strategic campaigns.

Project Highlights

Enhanced Ad Performance

Enhanced Ad Performance

Increased conversions while reducing acquisition costs. Created effective retargeting strategies for repeat customers.
Seamless Customer Engagement

Seamless Customer Engagement

ManyChats automation enabled real-time responses. Reduced manual effort while improving customer satisfaction.

Data-Driven Email Marketing Success

Data-Driven Email Marketing Success

Increased customer retention and repeat orders. Optimized email open rates through audience segmentation.
Structured Contact Management

Structured Contact Management

Organized and refined customer data for targeted marketing. Allowed data-backed decision-making for future campaigns.

Our customer acquisition and engagement have transformed thanks to this team! From optimized ads to seamless automation, we’ve seen incredible growth and efficiency in our marketing efforts

Josh.K

CEO @ BurgerFi

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