Portfolio
Digital Growth for E-Commerce
Client
Crystal Computer
Project Type
Website Development & Digital Marketing
E-Commerce Optimization
SEO & Market Strategy
Ad Campaign Management
Industry
Technology & E-Commerce
Year
2025
Overview
Crystal Computer is a dynamic online marketplace offering a diverse range of laptops, PCs, and computer hardware. Tailored for tech enthusiasts and professionals, the platform aims to deliver high-quality products with a seamless shopping experience. Crystal Computer partnered with 10 Multiply, our marketing agency, to design, develop, and market their platform, focusing on creating a user-friendly e-commerce experience and driving engagement with their target audience.
The Problem
Crystal Computer faced several challenges that were limiting its potential:
01
Lack of a Modern E-commerce Platform
The absence of a professional, user-friendly website made it difficult for customers to browse and purchase products easily.
02
Limited Online Visibility
Without proper SEO or digital marketing efforts, the platform struggled to reach its target audience and generate consistent traffic.
03
Low Social Media Engagement
Inconsistent activity and lack of engaging content on social media hindered the brand’s ability to connect with potential customers.
04
No Tracking and Optimization Tools
The absence of tools like Meta Suite, Facebook Pixel, and analytics platforms prevented effective tracking and optimization of marketing campaigns.
Solutions We Provided to the Client
- Website Design and Development:
- Designed and developed a sleek, modern e-commerce website tailored to showcase Crystal Computer’s wide range of products.
- Focused on creating a seamless user experience (UX) with easy navigation, advanced search filters, and an intuitive checkout process.
- Integrated a mobile-responsive design to cater to users across all devices.
- Added SEO-optimized product descriptions to improve search engine rankings and attract organic traffic.
- Meta Suite and Pixel Integration:
- Set up Meta Suite to centralize and streamline social media management and advertising.
- Installed Facebook Pixel to track customer interactions, allowing for precise audience targeting and improved ad campaign performance.
- Social Media Management and Engagement:
- Developed and executed a comprehensive social media strategy to increase brand awareness and engagement.
- Created engaging posts and stories featuring product highlights, promotions, and tech tips tailored to their audience of tech enthusiasts.
- Actively engaged with followers by responding to queries, fostering conversations, and building a loyal community around the brand.
- Creative Development:
- Designed high-quality visuals, infographics, and promotional videos to showcase product features and benefits.
- Highlighted exclusive deals, new arrivals, and customer reviews to attract and retain customers.
- Ad Campaign Setup and Management:
- Launched targeted ad campaigns on Meta, focusing on specific segments such as students, gamers, and IT professionals.
- Crafted ad creatives emphasizing product quality, competitive pricing, and limited-time offers to drive traffic and conversions.
- Continuously monitored and optimized ad campaigns to maximize ROI and campaign effectiveness.
- Analytics and Performance Tracking:
- Integrated tools like Google Analytics, Facebook Pixel, and Google Tag Manager (GTM) to track website traffic and user behavior.
- Provided detailed performance reports, highlighting areas of success and opportunities for further optimization.
- Used data-driven insights to refine marketing strategies and ensure consistent growth.
By addressing these challenges, we helped Crystal Computer establish a robust online presence, engage with tech enthusiasts effectively, and create a seamless shopping experience for their customers. Our efforts resulted in increased website traffic, improved brand visibility, and higher conversion rates, solidifying Crystal Computer as a trusted name in the online tech marketplace.
Project Highlights
