Portfolio

Transforming Digital Reach: SEO & Google Ads Success for HMR Waterfront

Client
HMR Waterfront
Industry

Real Estate & Luxury Living

Project type

SEO & Google Ads Campaign Management

Year

2025

Aspects of this project are confidential & can’t be displayed publicly

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About the Project

HMR Waterfront, a premium real estate development, aimed to establish a dominant online presence to attract high-net-worth individuals and investors. Despite having a visually appealing website, they struggled with search engine visibility and lacked an effective digital advertising strategy. Our goal was to enhance their SEO performance and implement data-driven Google Ads campaigns to increase brand awareness and generate qualified leads.

The Problem

01

Search Engine Visibility

The website had limited visibility on search engines, making it difficult for potential clients to discover the brand organically.
02

Meta Tags & Descriptions

Key pages lacked proper meta titles, descriptions, and structured data, affecting indexing and rankings.
03

Google Ads Strategy

Previous ad campaigns were not optimized for conversion, leading to high costs and minimal ROI.
04

Lead Generation

The brand needed a more refined approach to attract and convert high-intent buyers through paid and organic search.

Our Solution

To address these issues, we executed a comprehensive SEO and Google Ads strategy:

  • SEO Optimization: Conducted an in-depth audit, optimized metadata, improved keyword usage, and ensured mobile and technical SEO enhancements.
  • Meta Tag & Description Enhancement: Revamped title tags, meta descriptions, and structured data to boost search engine rankings.
  • Modify Google Ads: Designed and launched highly targeted Google Ads campaigns focused on location-based and interest-based targeting for premium real estate buyers.

Conversion Optimization: Implemented tracking mechanisms to monitor and improve ad performance, reducing cost per acquisition and maximizing lead generation.

Project Highlights

50% Increase in Organic Traffic

50% Increase in Organic Traffic

Strategic SEO improvements led to a higher search engine ranking and increased website visits.
Higher Ad Conversion Rates

Higher Ad Conversion Rates

Optimized Google Ads campaigns significantly improved conversion rates, lowering the cost per lead.
Enhanced Customer Interaction & Retention

Enhanced Customer Interaction & Retention

ManyChat automation improved customer support response times, while personalized email campaigns strengthened brand loyalty.
Targeted Lead Generation

Targeted Lead Generation

Implemented a refined paid strategy, attracting high-intent investors and increasing inquiries.

The SEO and Google Ads strategies executed by the team brought exceptional results. Our online visibility improved drastically, and we saw a significant increase in qualified leads. The targeted campaigns ensured we reached the right audience, making a measurable impact on our sales pipeline.

CEO @ HMR Waterfront

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