Portfolio
Expanding Flavor: Digital Success for Mellow Mushroom
Client
Mellow Mushroom
Industry
Restaurant & Hospitality (Pizza Chain)
Project type
Full-Service Digital Marketing & Brand Growth
Year
2025
About the Project
Mellow Mushroom, a well-established pizza restaurant chain, sought to amplify its digital presence, drive foot traffic, and increase online orders. Despite having a loyal customer base, they faced challenges in fully utilizing digital marketing strategies to maximize engagement and revenue. Our goal was to implement a robust digital strategy that mirrored our success with Rosati’s.
The Challenge
01
Brand Awareness
Despite a strong in-store presence, the brand lacked an optimized online strategy, affecting search rankings and digital discoverability.
02
Inconsistent Social Media Engagement
There was no cohesive content strategy, resulting in sporadic posting and low customer interaction on social media platforms.
03
Meta Advertising
Existing ad campaigns were not structured for maximum ROI, leading to high acquisition costs and inefficient targeting.
04
Inefficient Customer Engagement & Retention
Lack of automated chat support and email marketing meant missed opportunities to engage and retain customers effectively.
Our Solution
To overcome these challenges, we deployed a data-driven marketing strategy tailored for the restaurant industry:
- Social Media Overhaul: Implemented a structured content plan featuring engaging visuals, promotions, user-generated content, and interactive posts to boost engagement.
- Targeted Digital Advertising: Designed and executed geo-targeted ad campaigns to attract customers within specific locations, maximizing ad spend efficiency.
- Email & Loyalty Program Integration: Developed targeted email campaigns and loyalty programs to increase repeat customer retention and drive in-store visits.
- Automated Website Chat & Lead Management: Integrated ManyChat automation for customer inquiries and streamlined database management for improved engagement.
Project Highlights
