Portfolio
Empowering Fertility Wellness: Digital Strategy for Project Life
Client
Project Life – Health & Wellness (Fertility)
Project Type
Social Media Management, Graphic Designing, Meta & Business Setup
Industry
Health & Wellness
Year
2025
About the Project
Project Life, a global fertility wellness brand, aimed to expand its digital presence to connect with individuals seeking fertility solutions. The brand needed a strong social media strategy, a visually cohesive identity, and a professional business setup to establish credibility in the competitive fertility wellness space. Our goal was to elevate their online presence, improve engagement, and create an informative yet aesthetically appealing platform for their audience.
The Problem
01
Lack of Social Media Engagement
The brand struggled with low interaction on its platforms, affecting audience trust and lead generation.
02
Brand Awareness
Their visual identity lacked consistency, making it difficult to establish a professional and trustworthy presence in the fertility niche.
03
Meta Business Profile
The absence of a verified Meta presence limited their credibility and access to advanced business features.Without a proper Business Manager setup, tracking analytics, running ads, and managing assets was unstructured.
Solution
- Strategic Social Media Management:
- Developed a well-structured content calendar with diverse post types, including educational posts, testimonials, and engagement-driven content.
- Used interactive content like polls, quizzes, and Q&A sessions to boost audience engagement.
- Provided regular posting consistency with compelling captions, hashtags, and call-to-actions.
- Creative Graphic Designing:
- Designed visually compelling graphics that align with the brand’s identity.
- Created infographics, animations, and carousels to simplify complex fertility-related topics for the audience.
- Meta Verification & Business Manager Setup:
- Successfully obtained Meta verification, enhancing credibility and trust.
- Properly set up Meta Business Manager, ensuring seamless asset management and security.
- Integrated business tracking tools for improved audience insights and performance measurement.
- Enabled ad account setup for future targeted advertising campaigns.
Project Highlights
