Portfolio
Driving Revenue & Customer Growth for Rosati’s
Client
Rosati’s
Industry
Restaurants
Project type
Digital marketing , Automation and Email Marketing
Year
2025
About the Project
Rosati’s, a renowned restaurant chain in the USA, aimed to enhance customer acquisition, streamline engagement, and maximize revenue through a structured digital marketing strategy. With a META ads budget of $13,353.26, our objective was to increase ROI, automate customer interactions, and create a data-driven retention plan.
The Challenge
01
Paid Ads & Customer Acquisition Costs
- High CPC and inefficient ad targeting were affecting conversions.
- No structured retargeting for interested but unconverted customers.
- Needed a strategy to scale ad performance while maintaining profitability.
02
Automated Customer Interaction & Engagement
- Customer service relied on manual responses, leading to slow engagement.
- Missed opportunities to convert inquiries into paying customers.
- No chatbot system for handling orders, reservations, and promotions.
03
Email Marketing & Automation
- Inefficient customer data segmentation led to ineffective campaigns.
- Open rates and engagement were below industry standards.
- No structured email automation to increase retention and repeat visits.
Solution
Optimized META Ads for Maximum ROI
- Developed high-performing ad creatives targeting specific customer segments.
- Conducted A/B testing to refine ad copy, visuals, and audience targeting.
- Implemented retargeting strategies to recover lost leads and boost conversions.
ManyChats Automation for Customer Engagement
- Integrated chatbots to automate order inquiries and reservation handling.
- Set up automated lead nurturing sequences to drive conversions.
- Reduced manual workload by streamlining responses and engagement.
Email Marketing & Contact Database Optimization
- Created personalized email campaigns to boost customer retention.
- Cleaned and segmented the customer database for precise targeting.
- Improved open rates and click-through rates with structured automation.
Project Highlights
