Portfolio

Scaling Revenue & Customer Growth for Rustic House Oyster Bar & Grill

Client

Rustic House Oyster Bar & Grill

Industry

Restaurants

Project type

Digital marketing , Automation and Email Marketing

Year

2025

Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

Rustic House Oyster Bar & Grill, a popular restaurant in the USA, aimed to increase customer acquisition, automate interactions, and drive revenue growth through data-driven marketing strategies. With a META ads budget of $31,398.33, our goal was to maximize ROI, streamline customer communication, and enhance retention strategies.

The Challenge

01

High Customer Acquisition Cost & Underperforming Ads

Previous META ads had high CPCs and low engagement.
Lack of proper audience targeting led to inefficient ad spend.
No structured retargeting to bring back potential customers.

02

Manual & Inefficient Customer Engagement

Handling customer queries was time-consuming and lacked automation.
No chatbot system to manage orders, reservations, or promotions.
Missed opportunities to convert interested prospects into customers.

03

Lack of Organized Email Marketing & Customer Data Management

No structured email sequences to retain and engage customers.
Customer data was disorganized, reducing personalized targeting.
Email open rates and conversions were below industry benchmarks.

Solution

High-Converting META Ads Strategy

Designed hyper-targeted campaigns to reach ideal customers.
Implemented A/B testing to optimize ad creatives and copy.
Developed retargeting strategies that increased conversions.

ManyChats Automation for Instant Customer Engagement

Integrated AI-driven chatbots for instant responses.
Set up automated booking and inquiry responses, reducing manual workload.
Created lead nurturing flows to convert inquiries into customers.

Email Marketing & Contact Database Optimization

Launched automated email sequences to drive repeat visits.
Segmented and cleaned customer data for effective retargeting.

Improved email open rates and engagement through structured campaigns.

Project Highlights

Revenue Boost

Generated $362,036 in total sales through optimized ad strategies. Maximized ad spend efficiency, leading to higher profit margins.

Customer Acquisition Success

Acquired 3,420 new customers, significantly expanding their customer base. Leveraged advanced targeting to attract high-intent diners.

Seamless Customer Automation

Reduced manual workload with ManyChats automation. Increased reservation and order efficiency with AI chatbots.

Strategic Marketing & Retargeting

Improved email open rates and conversion with structured automation. Organized customer data for long-term retention and engagement.

The transformation in our digital marketing strategy has been outstanding! With increased sales, new customers, and seamless automation, we’ve seen an incredible impact on our business

Lanna

CEO @ Rustic House Oyster Bar & Grill