Portfolio
Crafting Luxury: Digital Excellence for Salphina
Client
Salphina
Project Type
Creative Development & Social Media Management
Industry
Luxury Jewelry
Year
2025
Overview
Salphina is a premium jewelry brand known for its exquisite craftsmanship and timeless designs. Specializing in high-quality, handcrafted pieces, the brand aims to offer its customers a blend of luxury and elegance. To strengthen its digital presence and engage effectively with a wider audience, Salphina partnered with 10 Multiply, our marketing agency, to create a comprehensive online marketing strategy tailored to the unique demands of the jewelry industry.
The Problem
Salphina faced several challenges that were affecting their growth:
01
Limited Online Visibility
The brand had a minimal digital footprint, making it difficult to attract and engage potential customers online.
02
Inconsistent Social Media Engagement
There was no structured social media strategy, leading to low follower growth and limited audience interaction.
03
Underutilized Digital Tools
Essential tools like Meta Suite and Pixel were not set up, resulting in missed opportunities for performance tracking and targeted marketing.
04
Content Gaps
The brand lacked high-quality, engaging content that could showcase the beauty and craftsmanship of their jewelry.
Solutions
- Meta Suite and Pixel Integration:
- Set up and optimized Meta Suite to streamline social media management and ad campaign tracking.
- Installed Facebook Pixel to track customer interactions and improve retargeting strategies, ensuring ads reached the right audience.
- Social Media Engagement and Posts:
- Revamped their Instagram presence with consistent, visually appealing posts that highlighted their jewelry collections, behind-the-scenes craftsmanship, and customer testimonials.
- Created engaging stories and reels to showcase the intricate details of their pieces and promote limited-time offers.
- Actively engaged with followers to build a loyal community around the brand.
- Creative Development:
- Designed stunning visuals, videos, and promotional materials that reflected the luxury and elegance of the brand.
- Developed content that emphasized the brand’s unique selling points, such as the craftsmanship, quality materials, and timeless designs.
- Content Writing and Creation:
- Crafted compelling product descriptions, blogs, and captions to enhance their online presence and resonate with their target audience.
- Created storytelling content to connect emotionally with customers, sharing the brand’s journey, design inspirations, and customer experiences.
- Ad Campaign Setup and Management:
- Launched highly targeted ad campaigns on Meta, focusing on key demographics such as jewelry enthusiasts, gift buyers, and luxury shoppers.
- Highlighted specific collections and seasonal promotions to drive traffic to the website and boost sales.
- Continuously monitored and optimized ad campaigns for better performance and higher ROI.
- Ongoing Support and Analytics:
- Provided detailed reports on social media performance, ad campaigns, and website traffic to measure progress and guide future strategies.
- Adapted strategies based on insights and feedback to ensure continuous growth and engagement.
Project Highlights
